Introduction
Black Friday is a global shopping event that offers massive sales across various product categories. From the U.S. to Europe and Asia, shoppers worldwide participated in Black Friday sales, making it the most significant retail event of the year. Understanding which products were the top sellers and where the highest discounts were offered can provide valuable insights into future shopping trends. By utilizing Black Friday product data scraping, we can analyze the sales volume, discounts, and top products sold in different regions during this event.
In this article, we'll analyze the top 10 products sold this Black Fridayfrom leading countries using Top-selling Black Friday items data scraping, comparing trends, sales volumes, and discounts across platforms like Amazon, Walmart, and eBay. Scraping Black Friday deals data, we'll highlight the highest sales and discounts across multiple countries, providing a comprehensive view of global Black Friday sales.
1. Smart Home Devices
Smart home devices dominate Black Friday sales, with products like Amazon Echo, Google Nest, and Ring Doorbell being particularly popular. Web Scraping Electronics Data showed that these products offer convenience and are heavily discounted during Black Friday sales, making them prime targets for Best-selling products data extraction.
Global Insights:
- USA: Amazon Echo Dots and Fire TV Sticks offered discounts of up to 50%, with the highest sales on Amazon and Best Buy.
- UK: Google Nest and Amazon Alexa devices saw discounts of 45%, with Amazon UK being the primary platform.
- Germany: Smart plugs and Ring Doorbells were widespread, with up to 40% off on Amazon DE and MediaMarkt.
This data provides invaluable information for businesses engaged in top product sales data collection, enabling them to monitor trends and optimize their marketing strategies.
Product |
Region |
Platform |
Discount |
Sales Volume |
Amazon Echo Dot |
USA |
Amazon |
50% |
High |
Google Nest Hub |
UK |
Amazon |
45% |
High |
Ring Doorbell |
Germany |
Amazon |
40% |
Medium |
2. Laptops and Tablets
Laptops and tablets continue to be among the top-selling electronics during Black Friday. Brands like Apple, Dell, and Microsoft offer significant discounts on their flagship devices, making them highly sought after by shoppers. Businesses can Scrape top-selling products for Black Friday to gain insights into these trends.
Global Insights:
- USA: Apple MacBook Air and Microsoft Surface Pro were among the most purchased items, with 30% to 40% discounts on Amazon and Best Buy.
- Canada: Discounts of up to 35% on Dell laptops and Apple iPads, with Amazon CA seeing the highest sales.
- Australia: Apple MacBook Air was the top laptop, offering 20% off on Amazon AU, driving high sales volume.
This data can be collected effectively through Web Scraping E-commerce Websites, providing valuable insights into pricing trends and product demand during Black Friday sales.
Product |
Region |
Platform |
Discount |
Sales Volume |
Apple MacBook Air |
USA |
Best Buy |
30% |
High |
Dell XPS 13 |
Canada |
Amazon CA |
35% |
Medium |
Apple iPad Pro |
Australia |
Amazon AU |
20% |
High |
3. Gaming Consoles and Accessories
Gaming consoles remain a Black Friday favorite, with PlayStation 5, Xbox Series X, and Nintendo Switch attracting huge sales, often bundled with accessories.
Global Insights:
- USA: The PlayStation 5 and Xbox Series X were available with 25% discounts, with Amazon and Walmart having the highest sales.
- UK: The PS5 and Xbox Series S sold at discounts of up to 30%, primarily through Currys PC World and Amazon UK.
- France: PS5 bundles, including games and controllers, were offered at 20% off, with Cdiscount and Amazon FR being the dominant sellers.
Web Scraping Toys & Games Data allows businesses to analyze trends like these, offering valuable insights into product performance, pricing, and sales strategies across different markets.
Product |
Region |
Platform |
Discount |
Sales Volume |
PlayStation 5 |
USA |
Walmart |
25% |
High |
GXbox Series X |
UK |
Amazon |
30% |
High |
PS5 Bundle with Games |
France |
Amazon |
20% |
Medium |
4. Beauty Products
Beauty and skincare products were majorly discounted this year, with top-selling items like Estée Lauder skincare, Dyson hair tools, and fragrance sets leading the way.
Global Insights:
- USA: Estée Lauder skincare sets and Dyson Supersonic Hair Dryers were the top sellers, with up to 50% discounts on Ulta Beauty and Sephora.
- UK: Charlotte Tilbury makeup and Jo Malone fragrances saw 30% off, mainly through department stores and Amazon UK.
- Germany: By Web Scraping Health & Beauty Websites, we found that Shiseido skincare and L’Oréal products were the best-selling beauty items, offering 35% off on Douglas and Amazon DE.
Product |
Region |
Platform |
Discount |
Sales Volume |
Dyson Hair Dryer |
USA |
Ulta Beauty |
50% |
High |
Charlotte Tilbury Makeup |
UK |
Amazon UK |
30% |
Medium |
Shiseido Skincare |
Germany |
Douglas |
35% |
High |
5. Health and Fitness Products
Health and fitness items, such as Fitbit trackers, Peloton bikes, and home gym equipment, were hugely popular during this year’s Black Friday.
Global Insights:
- USA: Fitbit trackers and Peloton accessories were the highest-selling fitness items, with discounts of up to 20% on Amazon and Best Buy.
- UK: Home gym equipment and supplements saw discounts of 30% at Argos and Holland & Barrett.
- Australia: Resistance bands and adjustable dumbbells were hot items, with up to 25% off on Amazon AU.
Product |
Region |
Platform |
Discount |
Sales Volume |
Fitbit Tracker |
USA |
Amazon |
20% |
High |
Peloton Bike |
UK |
Amazon |
20% |
Medium |
Adjustable Dumbbells |
Australia |
Amazon AU |
25% |
High |
6. Toys and Games
Toys and games were heavily discounted this Black Friday, with popular items like LEGO sets, Barbie dolls, and STEM kits attracting significant sales.
Global Insights:
- USA: LEGO sets and Barbie dolls were the toys that were purchased the most, with discounts of up to 30% on Amazon and Walmart.
- UK: Playmobil and LEGO Star Wars sets saw discounts of 25% on Amazon UK and The Entertainer.
- Australia: Web Scraping Toys & Games Data reveals that STEM toys like coding robots and remote-controlled cars were in high demand, with up to 40% off at Big W and Myer.
Product |
Region |
Platform |
Discount |
Sales Volume |
LEGO Sets |
USA |
Amazon |
30% |
High |
Barbie Dolls |
UK |
Amazon |
25% |
Medium |
Coding Robots |
Australia |
Big W |
40% |
High |
7. Smartphones
Smartphones remain a top Black Friday item, with Apple, Samsung, and Google offering significant discounts on their flagship models.
Global Insights:
- USA: The iPhone 14 and Samsung Galaxy S23 saw discounts of up to 20%, with Amazon and Best Buy being the leading platforms.
- UK: The Google Pixel 8 was particularly popular, with 25% discounts on Amazon CA and Best Buy.
- Australia: OnePlus 11 and iPhone 13 saw discounts of up to 15%, with high sales recorded on Flipkart and Amazon India.
Product |
Region |
Platform |
Discount |
Sales Volume |
iPhone 14 |
USA |
Amazon |
20% |
High |
Google Pixel 8 |
Canada |
Amazon CA |
25% |
Medium |
OnePlus 11 |
India |
Amazon IN |
15% |
High |
8. Fashion and Apparel
Black Friday has become a key shopping event for fashion and apparel, with consumers purchasing clothing, shoes, and accessories at a fraction of their usual price.
Global Insights:
- USA: Nike Air Max and Levi’s jeans topped the list, offering discounts of up to 40% across Amazon and Macy’s.
- UK: Adidas trainers and The North Face jackets were the best sellers, with 35% discounts on ASOS and JD Sports.
- Australia: Fashion items like Adidas tracksuits and Uniqlo jeans are sold at 30% discounts, with Myer and David Jones leading the sales.
For businesses and analysts, Web Scraping for Fashion & Apparel Data provides a valuable tool for monitoring trends, competitor prices, and consumer preferences during Black Friday sales. This data helps in optimizing strategies for future promotions and offers.
Product |
Region |
Platform |
Discount |
Sales Volume |
Nike Air Max |
USA |
Walmart |
40% |
High |
The North Face Jacket |
UK |
ASOS |
35% |
Medium |
Adidas Tracksuit |
Australia |
Myer |
30% |
High |
9. Grocery & Gourmet Food Deals During Black Friday
Black Friday isn’t just about electronics and fashion—grocery and gourmet food items also attract substantial attention. With major retailers offering massive discounts on Grocery and gourmet Food, shoppers take advantage of deals on everything from organic foods to gourmet gift baskets.
Global Insights:
- USA: Amazon Fresh and Whole Foods Market were the leading platforms for grocery deals, offering up to 30% off organic produce, snacks, and gourmet gift baskets. Popular items included Artisanal cheeses, specialty chocolates, and premium coffee brands.
- UK: Ocado and Tesco featured discounts of up to 25% on high-quality food items, including handmade preserves, luxury teas, and organic spices.
- Australia: Woolworths and Coles offered up to 20% off on gourmet foods, including Australian Wagyu beef, gourmet jams, and specialty nuts.
Through Web Scraping Grocery and gourmet Food Data, businesses can track price reductions and product availability during Black Friday. Scraping Black Friday offers by country allows for region-specific insights, providing a clear picture of which gourmet products are most popular across different markets.
Product |
Region |
Platform |
Discount |
Sales Volume |
Artisanal Cheeses |
USA |
Amazon Fresh |
30% |
High |
Organic Spices |
UK |
Ocado |
25% |
Medium |
Australian Wagyu Beef |
Australia |
Woolworths |
20% |
High |
10. Alcohol & Liquor Data: Top Deals This Black Friday
Alcohol and liquor sales are a significant part of Black Friday promotions. Shoppers flock to online stores for discounts on premium wines, craft beers, spirits, and more. With global restrictions and lockdowns easing, alcohol sales are seeing a revival as more consumers invest in premium drinks for gatherings and celebrations.
Global Insights:
- USA: Total Wine & More and Drizly had the most extensive Black Friday deals, offering up to 40% off on select wines, whiskeys, and craft beers. Popular deals included discounts on premium Scotch and celebration champagne bundles.
- UK: Waitrose Cellar and The Drink Shop featured discounts of up to 35% on vodkas, gins, and unique edition whiskeys.
- Australia: Flaschenpost and Amazon DE are offering up to 30% off a range of German beers, schnapps, and European wines.
Web Scraping Alcohol & Liquor Data helps businesses track discount patterns and sales trends during Black Friday, offering key insights into which alcoholic beverages are most popular across various regions.
Product |
Region |
Platform |
Discount |
Sales Volume |
Premium Scotch Whiskey |
USA |
Drizly |
40% |
High |
Gin & Special Edition Whiskey |
UK |
The Drink Shop |
35% |
Medium |
German Beer & Schnapps |
Germany |
Amazon DE |
30% |
High |
Conclusion
Black Friday deals on Grocery & Gourmet Food and Alcohol & Liquor have seen significant growth, with discounts up to 40% on premium items. Data scraping from platforms like Amazon Fresh, Whole Foods, Ocado, and Tesco reveals key sales trends and consumer preferences. In 2024, top-selling categories included electronics, fashion, home appliances, beauty, groceries, alcohol, and travel gear. The USA offered the highest discounts on alcohol and electronics, while the UK led in fashion and travel products. Analyzing this data helps businesses optimize inventory, pricing, and marketing strategies during major shopping events like Black Friday.
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