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Assortment analytics that show what to stock — US, UK, India & UAE
Pricing right won't help if you don't carry the right products. We map your range against competitors and the category to reveal exactly where the gaps are.
You can't sell a product you never stocked.
Category and buying teams make range decisions with almost no view of what the market actually carries:
Blind to assortment gaps
Competitors carry sub-categories and products you don't — and you never see the lost demand.
New entrants slip past
New products gain traction in your category for weeks before anyone on the team notices.
Range decisions on guesswork
Buying choices rest on intuition instead of a clear picture of category coverage.
A clear map of your range vs the category.
Where you lead, where you lag, and exactly which products to add.
Category coverage mapping
Your range mapped against competitors and the category, sub-category by sub-category.
Assortment gap detection
The exact products and sub-categories competitors carry that you don't.
New-product alerts
New launches entering your category, flagged early so you can react.
Breadth & depth analysis
See where to widen the range and where to go deeper within a sub-category.
From scattered listings to a clear gap report.
Define your categories
Tell us your catalogue, the competitors and the categories and countries to map.
We collect ranges
We scrape competitor and marketplace product ranges across your categories.
Match & compare
Ranges are matched to your catalogue and compared to surface every gap.
Get the gap report
Receive a category-structured report of gaps, new launches and opportunities.
Where assortment analytics pays off.
Range expansion
Add the products competitors carry and you're missing.
Category planning
Plan ranges with a real view of category coverage.
Trend spotting
Catch new products and sub-categories early.
Range rationalisation
Find where you over-stock low-value lines.
Competitive benchmarking
Compare your assortment depth to key competitors.
Market entry
Map the category before launching in a new country.
Assortment analytics tuned to each market.
United States
Benchmark range depth against large marketplace and retail catalogues.
United Kingdom
Map category coverage across UK retail and marketplace ranges.
India
Track fast-changing marketplace assortments and new launches.
United Arab Emirates
Understand category range before expanding in the Gulf.
Range insight built on accurate matching.
Accurate product matching
Ranges matched to your catalogue correctly — so gaps are real gaps.
Consistent categories
One category structure across markets, so ranges compare cleanly.
Scales across categories
From one category to your full catalogue across countries.
Assortment analytics FAQs
Assortment analytics maps your product range against competitors and the wider category to reveal where you over-stock, under-stock or miss products entirely.
We collect competitor and marketplace product ranges by category, match them to your catalogue, and surface the products and sub-categories competitors carry that you do not.
Yes. We flag new products entering a category so you can spot trends and stocking opportunities early.
Any retail category across the US, UK, India, UAE, Australia and Canada, mapped consistently so ranges are comparable across markets.
As CSV, Excel, JSON or a BI-ready dashboard, structured by category so buying and merchandising teams can act on it.