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Woolworths dataset — Specials, Rewards & private label tracked
Postcode-level pricing, weekly Specials cycle, Everyday Rewards member prices, and private-label tracking across Woolworths' national footprint — structured for FMCG brands and category analysts competing in Australian grocery.
National coverage
Weekly Specials
Everyday Rewards
Private labelsWoolworths data structured for Australian grocery teams.
Specials cycle, Rewards tier, private label visibility — the signals that decide who wins on Woolies shelf.
Pricing & Specials
Base price, Special price, "Was" price, "Save" amount, Special start & end dates.
Everyday Rewards
Member-exclusive prices tagged separately from base — both tier prices in every offer.
Stock & availability
In stock, low stock, OOS per postcode. Delivery slot availability where exposed.
Private label tagging
Woolworths Essentials, Macro, Homebrand, The Odd Bunch tagged as private label vs brand.
Ratings & reviews
Star rating, review count, recent reviews where Woolies exposes them.
Category & rank
Position on category browse, "Top picks" badges, "Bestseller" tags by category.
Listing content
Title, description, images, pack size, nutrition info, ingredient/allergen fields.
Catalogue / promo brochure
Weekly catalogue items captured — matches print/digital catalogue to online listings.
Search rank
SERP position on category & brand keyword searches on woolworths.com.au.
AU grocery isn't US grocery — the dynamics are different.
Specials cycle, Everyday Rewards loyalty, Coles parity — what brands actually care about.
Weekly Specials cycle aware
Woolworths refreshes Specials every Wednesday. We ramp cadence around this window so the cycle is captured cleanly with start/end timestamps.
Everyday Rewards tier-aware
Rewards member prices are increasingly common — tracked separately from base price so MAP audits don't miss member-only violations.
Private label visibility
Woolworths' private labels (Essentials, Macro, Homebrand) are correctly tagged as private label, not lumped in as brand.
Coles cross-reference ready
SKU structure designed to cross-reference with Coles data for the brand-vs-private-label and Woolies-vs-Coles parity audits AU brands always need.
What AU FMCG brands & retailers do with Woolworths data.
Specials cycle planning
Historical Specials data to plan promotional stance for upcoming weeks & categories.
Competitor pricing on Woolies
Daily pricing on competitor SKUs, matched to your portfolio.
Coles vs Woolworths parity
Compare your SKU prices across both major AU grocers — spot inconsistencies.
Private label benchmarking
How does Essentials/Macro compare to your brand on price and shelf position?
Everyday Rewards MAP audit
Rewards member prices breaking MAP? Caught separately from base price.
Out-of-stock monitoring
Postcode-level OOS detection on hero SKUs across AU.
Catalogue match audit
Catalogue items shown in print/digital but missing online? Catch the gap.
Category share monitoring
Track your brand's share of category SKUs and category rank over time.
New launch tracking
Competitor product launches the moment they hit Woolworths catalogue.
Whatever format your team consumes.
No forced dashboard, no lock-in. You own the data.
CSV / Excel
Scheduled file drops to email, SFTP, S3 or Azure.
JSON / API
REST API with auth tokens, paginated by SKU or ItemID.
Database / warehouse
Direct push to Snowflake, BigQuery, Redshift or your data lake.
Hosted dashboard
Optional dashboard if you want a no-tech-needed view.
From scope to first dataset in 24 hours.
Send scope
SKU list, postcodes (or national), fields needed, Specials coverage requirement.
Free sample
Within 24 hours, real sample with Specials + Rewards tier data for validation.
Production pipeline
QA'd pipeline with Wednesday refresh acceleration, delivery in your format.
Run & iterate
Scheduled refreshes with monitoring and a named delivery lead on your account.
Woolworths scraping FAQs
Product listings, pricing, weekly Specials, Everyday Rewards member prices, store-level availability, stock signals, ratings, private label tracking (Woolworths Essentials, Macro, Homebrand), and category data.
Online pricing on woolworths.com.au is captured by postcode. In-store-only pricing variations require physical store-level capture and are scoped per project.
Yes — Woolworths' weekly Specials cycle (Wednesday refresh) is captured with start & end dates, original vs Special price, and Special category badges.
Yes — Everyday Rewards member-exclusive prices are tagged separately from base price, so brand teams can see both prices on every offer.
Daily refresh standard. Specials refresh weekly (Wednesdays in AU) so we ramp up capture cadence around the change window.