Each Vertical Has Unique Data Requirements

Generic scraping approaches fail for specialized verticals. Pet requires nutrition data, beauty needs ingredient lists, alcohol has age gates, pharma has regulatory constraints, and home improvement needs project-based bundling. This whitepaper is 5 vertical blueprints in one document.

Vertical Coverage Overview

• Pet Supplies: Chewy, Petco, PetSmart, Amazon Pet — subscription pricing, nutritional data, breed-specific filtering
• Beauty: Sephora, Ulta, Nykaa, Boots — ingredient lists, shade/finish variants, review sentiment
• Alcohol: Drizly, Total Wine, Dan Murphy's, BWS — vintage year, ABV, ZIP-level availability
• Pharma OTC: CVS, Walgreens, Boots — dosage forms, ingredient interactions, generic equivalents
• Home Improvement: Home Depot, Lowe's, B&Q — project bundling, tool + material pairing, contractor pricing

Pet Supplies — The Chewy Deep Dive

Pet supplies is the fastest-growing e-commerce vertical, with Chewy dominating US market share at 42%. Unique data requirements center on subscription pricing (Autoship), breed/life-stage filtering, and nutritional composition data.

What Vertical Intelligence Actually Returns

Every Product Data Scrape Vertical Data API call returns structured JSON. Here's what a live response looks like:

// Product Data Scrape — Vertical Data API (Pet Example)
// GET /v1/vertical/pet?retailer=chewy&sku=BLUEB01
{
  "retailer": "chewy",
  "vertical": "pet_supplies",
  "product": {
    "brand": "Blue Buffalo",
    "title": "Life Protection Formula Adult 30lb",
    "category": "dog_food_dry"
  },
  "pricing": {
    "regular": 59.99,
    "autoship": 53.99,
    "autoship_savings_pct": 10.0
  },
  "vertical_specific": {
    "life_stage": "adult",
    "breed_size": ["small", "medium", "large"],
    "crude_protein_pct": 24,
    "grain_free": false,
    "prescription_required": false
  },
  "scraped_at": "2026-04-15T14:22:00Z"
}
                

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