FIRST CHOICE LIQUOR · AU Discount API

Extract First Choice Data AU discount liquor warehouse chain

First Choice Liquor Scraping API for Australia's discount liquor warehouse chain (Coles Group). Bulk pricing, Flybuys integration, warehouse-style competitive pricing, AU discount liquor intelligence.

Get free API credits → View API docs

10K+

SKUs

100+

AU stores

99.3%

Success

< 1s

Response

⭐ TRENDING

First Choice Liquor API

Discount · Flybuys · Bulk

25+

Fields

100+

AU stores

99.3%

Success

Real-time

AUD

Flybuys pricingBulk discountsWarehouse formatColes GroupAUD pricing

Get free 1,000 credits →

⚡ AU discount liquor warehouse

6+ AU customers

70M+ records

< 1s response

AU compliance

Why teams choose this

Why brands need First Choice Liquor data

AU discount liquor benchmark

First Choice is AU's warehouse-style discount liquor specialist. Essential value-segment benchmark.

Flybuys integration

Coles Group ownership = Flybuys loyalty integration. Different loyalty signal than Dan's/BWS.

Bulk/case pricing

Warehouse format = bulk pricing focus. Critical for understanding AU bulk liquor dynamics.

Coles Group strategy signal

First Choice is Coles' Dan Murphy's competitor. Useful for tracking AU retail liquor competition.

Production-quality data

Sample First Choice Liquor API Response

Real data structure from Product Data Scrape. Pre-parsed JSON. Industry & locale-specific schema.

SAMPLE DATA FROM PRODUCT DATA SCRAPE

production schema

{ "fcl_id": "FCL-784562839", "platform": "first_choice_liquor", "country": "australia", "postcode": "4000", "store_id": "FCL-BNE-021", "scraped_at": "2026-06-09T10:23:00Z", "product": { "title": "Jacob\u0027s Creek Classic Shiraz Cabernet 2023", "brand": "Jacob\u0027s Creek", "category": "Wine", "subcategory": "Red Wine", "varietal": "Shiraz Cabernet Blend", "country_of_origin": "Australia", "vintage_year": 2023, "size_ml": 750 }, "price": { "single_bottle_price": 9.99, "case_6_price": 54.00, "flybuys_price": 8.99, "currency": "AUD", "case_savings_pct": 10 }, "flybuys_points": { "earn_per_dollar": 2 }, "availability": { "in_stock": true, "store_count_in_stock": 84, "click_collect_available": true }, "ratings": { "fcl_rating": 4.2, "review_count": 84 }, "api_meta": {"credits_used": 1, "response_time_ms": 487} }

Use cases

What teams build with First Choice Liquor data

AU VALUE

AU discount benchmark

Brand uses First Choice as AU value-segment baseline.

Outcome Pricing strategy informed

BULK

AU bulk pricing intel

Brand studies AU bulk/case purchase dynamics.

Outcome Pack strategy informed

FLYBUYS

Flybuys analysis

Brand studies Flybuys impact on AU liquor purchases.

Outcome Loyalty informed

AU value liquor AI

AI app uses First Choice for value-segment recommendations.

Outcome 18K AU users

COLES

Coles Group signal

Brand uses First Choice as signal for Coles liquor strategy.

Outcome Strategy informed

CONSULTING

AU value channel reports

Consultancy delivers First Choice + BWS reports.

Outcome 3 enterprise clients

Get 1,000 free API calls. No credit card.

Test the API with your own SKUs and locations. Full data fidelity. See production response quality before any commitment.

Get free API key →5-min setup · Cancel anytime

FAQ

Common questions

Coles Group. Together with Liquorland and Vintage Cellars, forms Coles' liquor portfolio competing with Endeavour's Dan's/BWS.

Yes — Flybuys member pricing and points earnable captured.

Yes — single bottle, case 6, and case 12 pricing captured where displayed.

Yes — per-store stock across 100+ AU stores.

We access publicly visible product listings only. Age verification gates on retailer sites are respected — we don't bypass them.

1 credit per call. Free 1,000 credits. Paid from $49/month for 25,000 calls. Volume discounts for liquor brand enterprise.

Get a free sample dataset

See the exact fields, accuracy and format — for your products, on your target sites — before you spend a rupee or a dollar.

✓Sample delivered within 24 hours

✓Scoped to your real use case, not a generic demo

✓No obligation, no long contract