DAN MURPHY'S · AU #1 Liquor API

Extract Dan Murphy's Data Australia's largest liquor retailer

Dan Murphy's Scraping API for Australia's biggest liquor retailer (Endeavour Group). 250+ stores, My Dan's loyalty pricing, Lowest Liquor Price guarantee, wine/spirits/beer catalog, AU liquor intelligence.

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15K+

SKUs

250+

AU stores

99.3%

Success

< 1s

Response

⭐ TRENDING

Dan Murphy's AU API

My Dan's · Lowest Price

30+

Fields

250+

AU stores

99.3%

Success

Real-time

AUD

My Dan's pricingLowest Price guaranteeStore inventory1-hour deliveryAUD pricing

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⚡ AU #1 liquor retailer

15+ AU liquor customers

180M+ records

< 1s response

AU compliance

Why teams choose this

Why liquor brands need Dan Murphy's data

AU's #1 liquor retailer

Dan Murphy's dominates Australian liquor retail. THE essential source for AU liquor competitive intelligence.

My Dan's loyalty pricing

My Dan's members see different pricing & exclusive offers. Both captured.

Lowest Liquor Price guarantee

Dan's offers price-match guarantee. Captures true AU floor pricing benchmark.

250+ AU store inventory

Per-store stock with same-day delivery & pickup eligibility across Australia.

Production-quality data

Sample Dan Murphy's API Response

Real data structure from Product Data Scrape. Pre-parsed JSON. Industry & locale-specific schema.

SAMPLE DATA FROM PRODUCT DATA SCRAPE

production schema

{ "dans_id": "DMS-784562839", "platform": "dan_murphys", "country": "australia", "postcode": "2000", "store_id": "DMS-SYD-021", "scraped_at": "2026-06-09T10:23:00Z", "product": { "title": "Penfolds Bin 389 Cabernet Shiraz 2021", "brand": "Penfolds", "category": "Wine", "subcategory": "Red Wine", "varietal": "Cabernet Sauvignon-Shiraz Blend", "region": "South Australia", "country_of_origin": "Australia", "vintage_year": 2021, "size_ml": 750 }, "price": { "regular": 95.00, "my_dans_price": 89.00, "lowest_price_guaranteed": true, "currency": "AUD", "case_price_6": 510.00 }, "availability": { "online": "in_stock", "store_count_in_stock": 124, "same_day_delivery_available": true, "one_hour_delivery_available": true, "click_collect_available": true }, "ratings": { "dans_rating": 4.7, "wine_spectator": 95, "halliday_wine_companion": 96 }, "api_meta": {"credits_used": 1, "response_time_ms": 542} }

Use cases

What teams build with Dan Murphy's data

AU LIQUOR

AU competitive intelligence

Spirits brand monitors Dan Murphy's for Australia intelligence.

Outcome AUD 980K margin protected

WINE

Australian wine intel

Wine brand tracks competitor positioning on Dan's.

Outcome 12% AU share gain

MY DAN'S

Loyalty pricing analysis

Brand studies My Dan's dynamics for AU loyalty strategy.

Outcome Strategy informed

AU liquor AI

AI app uses Dan's catalog for AU liquor recommendations.

Outcome 65K AU users

DISTRIBUTOR

AU distributor intel

Distributor tracks Dan's inventory for slow-mover detection.

Outcome AUD 320K cleared

HOSPITALITY

AU restaurant intel

Restaurant group benchmarks vs Dan's retail.

Outcome 8% beverage margin gain

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Test the API with your own SKUs and locations. Full data fidelity. See production response quality before any commitment.

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FAQ

Common questions

Owned by Endeavour Group (Woolworths spin-off). 250+ stores. Plus dominant online presence — largest AU liquor retailer by far.

Yes — My Dan's member pricing captured separately.

Dan's price-match guarantee. Captured via lowest_price_guaranteed flag.

Yes — per-store stock across 250+ AU stores with delivery and pickup eligibility.

We access publicly visible product listings only. Age verification gates on retailer sites are respected — we don't bypass them.

1 credit per call. Free 1,000 credits. Paid from $49/month for 25,000 calls. Volume discounts for liquor brand enterprise.

Get a free sample dataset

See the exact fields, accuracy and format — for your products, on your target sites — before you spend a rupee or a dollar.

✓Sample delivered within 24 hours

✓Scoped to your real use case, not a generic demo

✓No obligation, no long contract